Understanding Diamonds
Ethically sourced materials
At Eros we value our clients and keep fairness and equality at the forefront. We keep this in mind during the sourcing process. We reject any gold or materials that are obtained by child labour, unsafe or hazardous working environments or places of origin that we know conflict is present. We are committed to ethical standards are ensure every piece is made responsibly and ethically sourced.

Natural Diamonds vs Lab-Created Diamonds
Natural diamonds are formed deep within the Earth over billions of years, giving each stone, a unique history, natural inclusions, and long-standing value their rarity and traditional appeal makes them the classic choice for fine jewelry and engagement rings
Lab-created diamonds are real diamonds grown in controlled environments using advanced technology. They have the same sparkle, hardness, and beauty as natural diamonds, but are produced in weeks rather than millennia. Because their formation is controlled, they often offer higher clarity and larger sizes at a more affordable price.
The key differences come down to cost, value, and sustainability. Both Natural and Lab created have great resell value, Lab created are generally 40 percent less expensive and considered the more eco-friendly, ethical option.
Both are genuine diamonds, the choice simply depends on whether a customer prefers the timeless rarity of natural diamonds or the modern affordability and sustainability of lab-created ones.

Natural Gemstones
Every colored gemstone we offer begins with a simple belief, a piece of fine jewelry is only as exceptional as the stone at heart.
We only source our gemstones from trusted suppliers around the world who share our commitment to integrity, authenticity, and beauty. Each stone is evaluated on clarity and natural overall character, ensuring only the best get to our collection. Once selected, your gemstone is entrusted to a team of Master cutters and artisans who have perfected the balance between geometry and light. Whether it’s sapphire, tourmaline, ruby or emerald facet is placed to elevate the stones brilliance to match the design you’ve envisioned.
Each stone is evaluated for its hue, saturation, clarity, and natural character ensuring the most vibrant get picked. Each stone is specifically chosen for your piece, shaping it to complement your setting ring, proportions and personal style. Once completed we have our gemstone certified and surveyed.
Why the Right Cut Really Matters
when choosing a diamond especially for someone you love is important. The cut is what makes it come alive. You can buy a great colouring clarity but if the cut isn’t right, the diamond won’t shine the way you expect. A well cut stone hits the light properly giving you the perfect shine.
The 4 c’s of a diamond:
Cut:
- A good cut gives the diamond strong sparkle and clean light return.
Clarity:
- How clear the diamond is on the inside. Fewer natural marks, a cleaner, more valuable stone.
Colour:
- The whiteness of the diamond is graded from the ( colourless) to Z (warmer tones.) Whiter stones look brighter.
Carat:
- The weight of the diamond. Higher carat means a larger presence, but cut and shape also affect how big it appears.
All about Shapes

Round
The most classic and popular shape, known for maximum brilliance and perfect symmetry.
Oval
An elongated shape that appears larger per carat, giving the finger a longer, elegant look.
Cushion
A square or rectangular shape with rounded corners. Soft, romantic, and known for deep, warm sparkle.
Princess
A sharp, square shape with strong edges. Modern, bold, and great for maximum sparkle in a geometric style.
Emerald
Rectangular with long step-cut facets. Less “sparkle,” but delivers a clean, glasslike look that highlights clarity.
Radiant
A mix between emerald and princess shapes. Rectangular with brilliant facets for extra fire and brightness.
Pear
A teardrop shape combining round and marquise styles. Unique, slimming, and very eye-catching.
Marquise
Long with pointed ends, creating a stretched, dramatic look. Maximizes finger length and visual size.
Asscher
A square step-cut with a deep, architectural appearance. Vintage-inspired with a strong, structured look.